American Pride

We started to notice something strange.

Products covered in USA flags... with tags that said "Made in Anywhere but America"

After seeing this enough times, we decided to stop looking for the brand we wanted to really represent who we are and build it ourselves.

American Waters is for the people who love this country, life on the water, and take pride in where our things are made.

Built for Your Favorite Days

Most of our life's best moments happen at the water.

Whether that's chasing fish before the sun gets up, racing jetskis with your friends, ignoring emails while you lay beside the ocean, or watch the sunset slowly disappear.

These are the moments we build to reflect.

If these sound like the "good ole days" to you, then you're in the right place.

Welcome Aboard

American Waters isn't just a clothing company.

It's a people who still believe in American craftsmanship, weekends on the water, and making memories with the ones who matter the most.

If you love the gift of being an American...

If you love being on the water...

You'll fit right in.